Digital Monetization Strategy for Maximum Revenue Growth

Date: July 8-9 Saturday & Sunday
Time: 10:00am-4:00pm
Martin is an international hospitality & service industries consultant, writer, public speaker, lecturer, and interim manager. He creates strategies and policies and uses his talent for communication, creativity and innovation to provide thought leadership and nurture ideas and new thinking. He can act as a knowledge-base and provide a consultancy role on many fronts with regard to streamlining and elevating operations. Martin completed his Bachelor's Degree in International Hospitality Management from London Metropolitan University, UK and Master's Degree from Glion Institute of Higher Education, Switzerland.


Key Learning Objectives:

  • Understand and manage the key components of digital marketing and analytics
  • Learn how to turn insights into bottom-line impact
  • Learn what a successful digital marketing campaign looks like
  • Apply your lessons learned to build and test your new digital marketing strategy and tactics
  • TOTAL HOURS: 12h

 Workshop Fee: USD 580

Module 1: The Power of Digital Marketing 1 hour
  • Defining the Digital space
  • The big game changers (what’s hot, what’s not)
  • What can digital do for your business?


Module 2: Digital Platforms – The Good, The Bad and The Ugly 2 hour
  • Your website – from conversations to conversions
  • Mobile, search, social media and email marketing
  • Digital display advertising
  • Search Engine Optimization      


Module 3: From Strategy and Tactics to Launch 3 hour
  • Setting goals that matter
  • Audience targeting
  • KPIs that result in bottom line impact
  • Building the perfect strategy
  • Budgets v/s ROI
  • The integrated plan
  • Cheat sheets and smart tools
  • Pressing the green button
  • Your digital community management/ listening
  • Customer service and social media


Module 4: Turn insights into bottom line impact (Analytics)  2 hour
  • Tracking codes for each platform
  • How to best leverage Google Analytics
  • Talk the metrics jargon
  • Data from digital display advertising
  • Understanding Facebook Insights/ Instagram jumps the bandwagon
  • Twitter/ LinkedIn analytics


Module 5: Best in-class examples and Coaching 1 x1 4 hour
  • What a successful digital marketing campaign looks like (case study)
  • Coaching session with participants


  • Saturday, July 8, 2017
  • 10:00 AM Dubai Time (UTC+4)